About Us Company History

Our values

Our values reflect the culture that the Group’s teams around the world live and express each day. The strength of AXA’s company culture and its outstanding managerial continuity over more than 40 years can also be seen in the proximity of its values across the various periods. Courage, Integrity, One AXA and Customer First are the four core values adopted by the Group since 2016.

Our vision

To transform AXA’s value proposition “from payer to partner”, we will deliver new services complementing the traditional insurance coverage and build new business models to increase the protection of our customers.

Purpose, values and vision are shared by each and every employee throughout our organization, as we tailor our services and solutions to each of our 108 million customers around the world, one person at a time, in an ever-changing and fast-evolving world.

Asset management business

The asset management business involves investing and managing assets for the Group's insurance companies and their clients, as well as for third parties, both retail and institutional clients. The objective is to obtain the best possible return on invested assets, based on the risk profile and investment timeframe chosen. Our combined areas of expertise allow us to devise investment solutions and products that meet the specific needs and constraints of our clients, by investing in different asset classes.

Asset management is the process of investing and managing the assets of the Group's insurance companies and their clients, as well as the assets of third parties - individuals or businesses. The goal is to provide the best possible return on investment for the funds entrusted to us, based on the desired level of risk, the investment horizon and each client's specific constraints (such as the need for stable and steady returns).

Asset management encompasses certain areas of expertise, which are primarily related to asset classes: equities, bonds, hedge funds, private equity and real estate. The value of the manager resides in his or her ability to optimize the portfolio to obtain the best possible returns on investment for a defined level of risk. He or she earns commissions or fees that are calculated on the basis of assets under management and often the quality of the performance actually delivered. These fees are also calculated based on the sophistication and the risk related to the management style. They are generally higher when the assets under management are equities, as opposed to bonds.